Agenda

Breakfast & Sponsor Visitation EXHIBITS/ NETWORKING

Welcome & Marketing Update
Presenter: Craig Bednarovsky - Description An overview of ASI and reseller accomplishments in 2011 and look at what 2012 will bring. With the pending release of a new version, new partnerships that lunched in 2011, and the unveiling of new tools for connecting with prospects and customers we’ll also discuss how dealers can take advantage of these to boost sales in 2012.

ASI’s New Software Maintenance Plan (SMP)
Presenter: Lisa Wilson - Description An in-depth presentation of strategies for getting the most our of ASI's new Software Maintenance Plan. From restructuring the menu of service options you sell to existing customers, to refining your maintenance contracts, to implementing automated billing reminders and invoices, this discussion will allow resellers to share ideas with one another on generating new revenue streams from existing customers.

Coffee Break & Sponsor Visitation EXHIBITS/ NETWORKING

Engineering Update
Presenter: Matthew Tucker - Description ASI’s new Director of Software Development, Matthew Tucker, will introduce himself and update dealers on changes made within Engineering focused on delivering high quality releases, as well as offer an update on ASI’s product roadmap for 2012 and beyond.

Lunch & Sponsor Visitation EXHIBITS/ NETWORKING

Promoting Social Media & Customer Loyalty to Increase Sales
Presenters: Jerry Pilcher and Lee Harville Description Version 18 will feature an exciting new integration to a leading mobile marketing and loyalty solutions provider. Find out what this means for ASI’s current loyalty offering, how the new capabilities work, and perhaps most importantly discuss how to talk to prospects and customers about the importance of using social media and loyalty within their business.

Understanding the Impact of End-to-End (E2E) Encryption
Presenter: Smiley Hsu - Description We all know the headaches PCI compliance can cause not only to dealers, but to customers as well. With v18 dealers will be able to take advantage of new E2E capabilities that virtually eliminates the Restaurant Manager POS software from PCI scope. Learn how this new capability works and discuss how to talk to customers about its benefits.

Group Photo, Coffee Break & Sponsor Visitation

Riding the Write-On Wave in 2012
Presenter: Alex Malison - Description In 2011 ASI delivered a game-changing tableside order taking and payment solution by launching the Write-On Handheld for the iPod touch. Dealers responded by delivering record Write-On sales! We’ll review both successes and challenges faced in 2011, discuss key components to delivering even greater success in 2012, and hear from an actual Write-On user who saw tremendous benefit from implementing the Write-On in 2011.

Gather in Lobby & Transportation to Awards Dinner

Cocktail Hour & Awards Dinner - Description Enjoy a beautiful view of downtown Los Angeles from the 5th floor of the Dorothy Chandler Pavilion while we recognize some tremendous 2011 successes. Come ready to enjoy a delicious meal and find out who will take home the top Reseller of the Year prize.

Breakfast & Sponsor Visitation EXHIBITS/ NETWORKING

Meet the US Foods Resource Advantage Program
Presenter: Augeo Affinity Marketing Representatives - Description In 2011 ASI and Restaurant Manager was selected by Augeo Affinity Marketing, which runs US Foods’ Resource Advantage Program, as the sole preferred POS provider. Representatives from Augeo and US Foods will introduce themselves, provide an overview of the Resource Advantage Program, and discuss how the program can greatly benefit your dealership.

Keynote – Sponsored by BlueStar
Details coming soon!

Lunch, Sponsor Visitation & Afternoon Activities NETWORKING
Sponsored by Posiflex and CRS - Description Platinum sponsor CRS treats us to a day of excitement, roller coasters, and studio tours at Universal Studios Hollywood while Platinum sponsor Posiflex offers us an evening of laughter at the Comedy Store, where you never know what famous funny man might drop in. Alternatively, ASI invites you to stay in and enjoy some well earned relaxation at the Omni Spa.

Breakfast & Sponsor Visitation EXHIBITS/ NETWORKING

Breakout Sessions

Breakout A: Technical Track - Ensuring Smooth Write-On Installs
Presenters: Jay Shavitz & Jesse Bowes - Description This hands-on session will cover the critical components of ensuring a smooth, and successful, Write-On install. From qualifying a customer to ensure a good fit and setting up the menu, to configuring the network and providing top-notch support, ASI’s Write-On experts will cover all the bases critical to implementing the Write-On at both existing and new customers.

Breakout B: Sales Track - Honing your v18 Sales Skills
Presenters: Jerry Pilcher - Description This interactive session will concentrate on field-proven techniques for helping you increase your sales leads, improve your proposal and demo techniques, and increase your closing ratio. We’ll also make specific references to v18 enhancements, and how to turn "features" into something that your prospect absolutely must have.

Breakout Sessions

Breakout A: Technical Track - CSI: Restaurant Manager (aka Troubleshooting Competition)
Sponsored by Pioneer POS - Description Gather the evidence and show off you skills at solving some dastardly Restaurant Manager puzzles and pitfalls. The ASI tech support team has booby trapped each machine and teams will race to find the culprit. Plus this year there will be a new twist in the trouble shooting plot so get ready! ASI will award each individual on the winning team a $100 gift certificate to Best Buy. Even better, Platinum Sponsor Pioneer POS has generously agreed to award a new Stealth S-Line POS terminal to every dealership that participates on the winning team.

Breakout B: Sales Track - Sales Track - RM Idol: Demos that Win - Description We’ll hear fist hand from some of ASI’s most successful dealers on how they prepare for and present demos to potential customers. From qualifying and understanding a prospect’s needs to being the consultant and “wowing” them with a demo, everyone is sure to walk away with some new tips and techniques to help seal the deal.

Lunch, Sponsor Visitation, Bingo & Troubleshooting Awards EXHIBITS/ NETWORKING

Breakout Sessions

Breakout A: Technical Track – Inventory Control Deep Dive
Presenter: Tarek Yassin - Description At the 2011 Conference we reviewed exciting enhancements to the Inventory Control module. This session will dive into the specifics of those new features, and cover the key aspects of effectively implementing Inventory Control.

Breakout B: Sales Track – Getting the Most out of ASI’s US Foods Relationship
Presenters: Jerry Pilcher & Augeo Affinity Marketing - Description ASI’s new relationship with US Foods’ Resource Advantage Program has generated new sales for many dealers. This session will get dealers involved in a discussion of how to maximize this relationship through networking opportunities, vendor shows, and more.

Coffee Break & Sponsor Visitation EXHIBITS/ NETWORKING

Breakout Sessions

Breakout A: Technical Track – Understanding SQL Reporting
Presenter: Jay Shavitz - Description The new RM SQL data mining and ad hoc reporting capabilities in v18 offers dealers a way to address a wide range of complex data reporting requests from customers whether they are single store or multi-location operations. This session will review important information on how to get the most out of SQL reporting from understanding its requirements and capabilities, to setting up a new SQL server and actually creating a report.

Breakout B: Sales Track – Connect with Customers Using MSP
Presenters: Megan Cole & Chris Wright - Description Find out how you can leverage social media in conjunction with the new MSP portal and schedule regular mail, email, and newsletter campaigns to:
• promote your service options to existing users
• send renewal reminders to users already under contract
• provide updates on your dealership, specials, and Restaurant Manager tips.

Cocktail Reception NETWORKING
Join us on the Omni patio for a hour of light hors d’oeuvres and drinks before taking a short walk down the street to the closing party.

Closing Party Sponsored by Mercury Payment Systems - Description The fantastic Bonaventure Brewing Company, a Restaurant Manager customer, will be the back drop for this night of food, fun and music. Sample their beer selection, delicious hors d'oeuvres, and heavy appetizers while you watch live performances by local LA band Blues Channel and the infamous ASI band. A regular opening act at BB Kings, Blues Channel has been thrilling the SoCal blues scene with their eclectic blend of cover songs and original material for more than 10 years. Their combination of cool style, outstanding musicianship, and skilled showmanship is sure to please a crowd.
If you are musically inclined and want to join in the ASI band fun contact Alex (malison@actionsystems.com).